Breakfast of Champion

There is no question that bloodless cereals are revolutionary on the American breakfast table. Mom no longer has to cook warm whole grains, eggs or meat, and the kids have to make something for themselves independently before leaving high school. At the flip of the 20th century, the introduction of cold cereals necessarily began with pris quick men who saw the possibilities and took big gambling. And breakfast is by no means.

In the eighteenth nineties, an alien named John Harvey Kellogg ran a fitness sanitarium in Battle Creek, Michigan, and created bland, tasteless food for his patients suffering from digestive problems. A few years later, his brother Will decided to market a new meal in his new company, Battle Creek Toasted Corn Flake Company, adding a little sugar to the flakes recipe, making it extra delicious for loads, and a celebrity was born.




At the same time, CW Post, a patient at Kellogg’s Sanitarium, added an alternative to an espresso called Postum, with grape-nuts (not related to both grapes or nuts) and his Kellogg corn version flakes, naming them post toasties and American breakfasts. not.

The two should thank a gentleman who helped with advertising and marketing Sylvester Graham’s call to help with “digestive problems” when Graham experimented with flour 40 years ago. He created a breakfast cereal that was so dried and crumbly that they needed to be soaked in milk in a single day, which he called granula (father of granola and graham crackers).

Capitalizing on that authentic concept, in 1898 the National Biscuit Company (Nabisco) began producing Graham crackers based entirely on Sylvester Graham’s experiments, first selling them as “digestive” crackers to humans with stomach problems; (Very few humans also have digestive problems.)

Fast forward and different agencies are sitting and watching. The Quaker Oats Company forced the rice grains to explode and began marketing puffed rice and puffed wheat, which they call a food science miracle, “the first meal fired from guns” (oh boy, they might come under fire these days, pun didn’t think);

Twenty Wheaties was added and they focused on cleverly announcing athletes as “Breakfast of Champions”;




Nineteen Thirties observed The Ralston Purina company introduced an early prototype of brown checks, known as shredded Ralston (which feels touchy);

Soon Cheerios was considered a fine-promotional cereal in the US, with $ 1 billion in revenue in 2015.

You can’t dispute the comfort and flexibility of dry package cereals. Over the last fifty years, this multi-billion dollar industry has taken advantage of the unlimited possibilities and focus of children with smart packaging, messy names, flavors, colors and alternatives (all loaded with sugar). What is the greatest American than corn flakes?

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